Doug Carmichael co-founded TEL in 2004 and led it to become an industry leader in quality and service. With a background in trucking and military service, Doug’s vision was to innovate and build strong customer relationships.
A personal expectation to deliver industry-leading quality and service
Since founding TEL in 2004, Doug had been on a mission to create a brand known for outstanding quality and customer service, alongside names like Chick-fil-A and Discount Tire. The company’s first 10 years were critical for testing the business model, establishing credibility, and finding the right fit in the industry. In his later years at the company, he added more structure and developed a team of high-quality professionals to support and enable rapid growth.
Doug saw an amazing opportunity for TEL to become entrenched as the gold standard in the industry. He believed that the close relationship TEL’s people had with customers gave them a high level of empathy and an understanding of exactly where customers had the greatest needs. TEL was uniquely positioned to listen to the customer and offer more value at a great price.
Doug Carmichael background and personal notes:
Doug served 7 years in the United States Army. His business roots were embedded in the trucking industry where he started in the 1980s as an owner-operator and grew to a 50-truck fleet prior to entering the truck and trailer sales arena. His legacy of leadership and innovation continues as a path for those at TEL and as a testament to the vital role of all those serving in the trucking industry.
